477 But Privacy Policy — Our Firm Commitment to Protecting Your Data

As Bangladesh's trusted online Sports Betting and gaming platform, 477 But places your privacy above all else. We believe your personal data should only ever be used to improve your experience — nothing more.

In this Privacy Policy, we clearly explain what information 477 But collects, why it is collected, how it is used, and what measures are in place to protect it. The trust of millions of members across Bangladesh is our greatest asset — and safeguarding that trust is our primary goal.

Our Privacy Policy is built in line with international data protection standards. For any questions or concerns, reach out to our support team directly.

When you open an account and use our services at 477 But, we collect the following types of information:

Information provided directly

• Full name, date of birth, and gender.
• Mobile number and email address.
• Current address and postal code.
• National ID number or passport details (for KYC verification).
• Payment method details — bKash/Nagad number.

Automatically collected information

• IP address and device information.
• Browser type and operating system.
• Login timestamps and page view history.
• Behavioral data collected through cookies and tracking technologies.
• Transaction history and betting activity.

477 But uses your information only for specific, legitimate purposes. We never use your data for anything else without your permission.

• Account management: For registration, login, password reset, and profile updates.
• Identity Verification: For KYC processing and age verification.
• Payment Processing: For processing incoming deposits and outgoing withdrawals.
• Customer Support: For troubleshooting, complaint resolution, and support.
• Security Assurance: For fraud prevention, money laundering detection, and account security.
• Promotions: To send you bonus offers and promotional messages with your consent.
• Service improvement: For analyzing user experience and improving the platform.
• Legal obligations: To meet regulatory authority requirements.

The core principle of the 477 But Privacy Policy is simple — your data stays with us. However, limited sharing may occur in the following circumstances:

Service provider partners

Minimum necessary data is shared with a select group of trusted third-party service providers for payment processing, technical infrastructure, and customer support. These partners are contractually required to adhere to our privacy standards.

Legal obligations

Information may be disclosed to comply with court orders, lawful requests from investigative authorities, or government directives.

Business Transfer

In the event of a future merger or acquisition, user data may be transferred. Members will be given advance notice in such cases.

The 477 But website uses cookies and similar technologies to improve site performance and make your browsing experience more seamless.

Cookie Types

• Essential cookies: Essential for maintaining login sessions and ensuring security — these cannot be disabled.
• Functional cookies: Saves your preferences, language settings, and layout choices.
• Analytics Cookies: Collects site usage statistics to help improve our services.
• Marketing Cookies: To show relevant promotions — you can opt out at any time.

You can manage cookies at any time through your browser settings. Please note that disabling essential cookies may cause certain features of the site to stop working.

477 But employs industry-leading technology and practices to keep your data secure. Our security framework operates on multiple layers:

• SSL/TLS encryption: All data transmissions are secured with 256-bit SSL encryption.
• Data Encryption: Sensitive data is stored on servers in encrypted form.
• Firewall & DDoS Protection: Advanced firewall systems in place to defend against external attacks.
• Two-Factor Authentication (2FA): Option to add an extra layer of security to your account.
• Regular Security Audits: Regular security audits conducted by third-party specialists.
• Staff training: Only authorized personnel can access data on a need-to-know basis.
• 24/7 Monitoring: Round-the-clock system monitoring for suspicious activity.

477 But does not retain your data longer than necessary. Retention periods depend on the type of data and applicable legal requirements:

• Active account information: Retained for as long as the account is active.
• Transaction records: A minimum retention period of 5 years is mandatory under financial regulations.
• KYC documents: At least 3 years after account closure.
• Support contact: Up to 1 year after the issue is resolved.
• Analytics data: May be retained long-term in anonymized form.

Upon a closure request, we will delete your remaining data as quickly as possible while meeting all legal obligations.

As a 477 But member, you have the following rights over your own data. Contact our support team to exercise any of these rights.

477 But services are strictly for users aged 18 and above. We do not knowingly collect personal information from minors.

• Age is verified at the time of registration.
• If a minor is identified, the account will be closed immediately.
• Any data found to belong to a minor will be deleted without delay.
• Parents or guardians may file a complaint regarding a minor's account.

477 But reserves the right to update this Privacy Policy as needed. Changes may occur due to industry developments, the introduction of new services, or legal requirements.

• You will be notified via your registered mobile number or email whenever significant changes are made.
• The date of each update will be noted at the top of this page.
• Continued use of the site after any changes takes effect will be considered acceptance of the updated policy.
• If you object to the changes, you will have the option to close your account.

Last updated: January 2026. To view previous versions, please contact our support team.